Toyota Unveils Open-Air Land Cruiser ROX Concept
Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, adventure-ready reimagining of its iconic SUV. The Land Cruiser ROX, which stands for “Recreation Open eXperience,” was developed by Toyota’s Calty Design Research in Michigan, building on the classic open-top Land Cruisers of the past.