Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe,
Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle's Bold Move: CEO Laurent Freixe Targets $2.8Bn Cost Cuts, Marketing Boost, and Restructuring Premium Beverages
Nestle plans to boost growth under new CEO Laurent Freixe by increasing marketing to 9 per cent of sales, cutting $2.8 billion in costs by 2027, and restructuring premium drinks and water into a global unit.
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
Nestle to cut at least $2.8b of costs by 2027, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe,
Nestle Cuts 2025 Profitability Target, Steps Up Spending in Turnaround Push
Nestle said it would step up advertising and marketing investment as part of Chief Executive Laurent Freixe’s plan to revive sales growth the Swiss food giant.
Nestlé CEO Laurent Freixe bets big on innovation with multi-billion sales goal
Barclays expects 2025 to be a “transitional” year for Nestlé as Freixe employs a “virtuous circle” to drive growth.
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Nestlé to cut $2.8B in costs, separate water into standalone business
The packaged goods giant also plans to fix, rather than sell, the majority of its underperforming businesses, CEO Laurent ...
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Nestlé To Separate Global Waters Biz as Part of Growth Plan
New CEO Laurent Freixe’s plan includes ‘targeted investments in winning brands and growth platforms, more focused innovation ...
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Nestle altering approach to innovation
VEVEY, SWITZERLAND — Nestle SA launches more than 1,000 innovations and product renovations annually, but that is about to ...
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Nestlé to spin off water business in attempt to fuel growth
At the capital markets day event today, Nestlé CEO Laurent Freixe, who took the helm in September, described an overall ...
Nestle ramps up cost-cutting by another £2.2bn in overhaul
Recently-appointed chief executive Laurent Freixe said the Swiss group will make the mammoth savings by the end of 2027 – ...
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Nestle CEO to Separate Water Brands Into Standalone Business
(Bloomberg) -- Nestle SA plans to separate its bottled water brands into a standalone business as new Chief Executive Officer Laurent Freixe seeks to bolster growth at the world’s largest food ...