Kia is investing in the off-road lifestyle, showcasing two innovative concepts at SEMA 2024. + Video: China Unveils HQ-19 Missile System for the First Time at the Zhuhai Airshow The first, called “Advntr“,

Kia’s spacious three-row EV9 got a rugged facelift for SEMA, transforming into a new adventure-themed concept aptly named ADVNTR. Appearing alongside it is the WKNDR concept, based on Kia’s Platform Beyond Vehicle (PBV) modular concept that was first revealed at CES earlier this year.

KIA has marked its return to the SEMA Show in Las Vegas with the unveiling of two all-electric concept vehicles, including the bold EV9 ADVNTR Concept SUV. Designed by the KIA Design Center America (KDCA), the EV9 ADVNTR is tailored for outdoor enthusiasts, blending rugged capability with modern electric performance.

Days after teasing a major reveal at the 2024 Specialty Equipment Market Association (SEMA) show, Kia has unveiled two

The Kia EV9 ADVNTR adds typical off-road accoutrements to the three-row SUV, including a 3-inch suspension lift, new wheels and tires, light bars, and a roof rack. Kia isn't discussing production possibilities, but the concept could serve as inspiration for the aftermarket industry that is SEMA's primary audience.

The electric three-row SUV gets unique front and rear styling, a three-inch lift, and reinforced rocker panels that improve its off-road capability.

Two concepts take the stage at Kia's booth at SEMA and prompt the possibilities with EVs as they become more common.

Kia has shown what rugged versions of its EV9 and upcoming PV5 van might be like with a pair of concepts at the 2024 SEMA show.