Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Alaska Airlines stock faces challenges with a 34% drop, a merger, and risky Asia expansion. Read why ALK stock is a hold.

Alaska Airlines is starting a new partnership with the oldest commercial airline in Asia. The Seattle-based carrier announced on Thursday it would be teaming up with Philippine Airlines to offer ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Alaska Airlines is preparing to exercise options for five Boeing 787-9s, as the Seattle 787 base has been confirmed.

Delta’s new Barcelona route, meanwhile, adds pressure on Alaska to signal whether it intends to broaden its transatlantic ambitions beyond the initial Rome launch. Sabre data shows the Spanish city ...

Alaska Airlines broadly defines the Asia region as Southeast Asia, the Indian Subcontinent, Japan, China, Korea and parts of the South Pacific. Free Stopovers on One-Way Awards.

The latest Skytrax rankings are out, and the top 10 list has a clear theme, as we search for those flying the Stars and ...

Hawaiian Airlines, the tenth-largest commercial airline in the United States, is investigating a cyberattack that has ...

Flag carrier Philippine Airlines will increase its nonstop flights between Manila and Seattle from three to five times weekly ...

Here’s everything you need to know about the Alaska Airlines Mileage Plan program, ... Asia Pacific includes Southeast Asia, the Indian subcontinent, the South Pacific, Japan and Korea. Fees.

Alaska Air Group-owned Hawaiian Airlines explained that it is still dealing with a cyberattack that hit some of its IT ...