The beverage giant will now control marketing and retail operations for the better-for-you brand, which was co-founded by ...
Molson Coors Beverage has taken a majority stake in ZOA, the zero-sugar energy drink brand co-founded by Dwayne "The Rock" Johnson, in a deal with undisclosed terms. The maker of Coors Light and ...
The move with energy drink brand Zoa is part of the efforts by Molson Coors to expand its beverage portfolio beyond its beer ...
The news of the acquisition came alongside Molson Coors' third-quarter financial results, which included a cut to its ...
Taking a majority stake allows Molson Coors to lead the entirety of ZOA’s marketing, retail and direct-to-consumer sales and ...
Molson Coors Beverage Company is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by ...
Molson Coors first entered a distribution deal with Zoa in 2021, and last year boosted its investment in the zero-sugar energy drink brand. The Coors Light maker said in the press release the ...
ZOA’s portfolio features better-for-you energy drinks and pre-workout supplements ... B & C vitamins, and zero sugar. It comes in 12-ounce cans with 160 milligrams of caffeine in flavors ...
The company believes this positions ZOA for a step change in growth. As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA ...