While the company searches for its vision, Jassy has installed a new head of the devices and services division under which Alexa falls. Panos Panay has been at the company for a year now, and Bloomberg reports the former head of Microsoft’s Surface division has “brought a focus on higher-quality design to a group adept at utilitarian gadgets.”

Between the "smart" assistant's 2014 introduction and late 2022, Amazon's Worldwide Digital unit lost over $10 billion on Alexa alone. Despite countless hardware iterations and plenty of ads showcasing Alexa's ability to answer everyday questions,

A new report reveals how Amazon continues to struggle with building a better AI brain for Alexa as competitors surge ahead.

If you’re wondering what happened to Amazon’s new and improved version of its Alexa voice assistant, you’re not alone. Bloomberg reports that the new Alexa is still stuck in its developmental phase and Amazon has cut off access to its beta phase including its new “Let’s Chat” phase.

Andy Jassy hinted that the long-awaited AI-powered Alexa will be all about taking actions, and not just providing answers. But it’s unclear when the product will actually launch.