First decide whether you want your website’s name to describe your business, or to create a new brand. Sometimes a combination of the two is ideal.

Google’s Search Central page for site name recommends the following for placement of the WebSite structured data: “The WebSite structured data must be on the homepage of the site. By homepage ...

The speed and efficiency of DNS lookup, typically ranging from 20 to 120 milliseconds, can be the deciding factor between a seamless user experience and frustrating delays for website visitors.