Phone shipments plummeted 25 per cent in China last quarter, pushing Apple to third place for the year amid rising competition.

China's smartphone market experienced a 4% growth in 2024, with shipments rising to 285 million units signaling a rebound after two years of decline.

Apple’s descent from the top of China’s smartphone market in 2024 signals a seismic shift in the competitive landscape of one of the world’s largest smartphone markets. Data from Canalys highlights a 17% decline in Apple’s shipments across the country,