Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

"I’ll be transparent. This wasn’t part of the original plan. And then Verizon released this ad," Clint Patterson, SVP of marketing for T-Mobile, told PCMag in an interview. The ad in question ...

Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s ...

By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 hours 55 min ago By Ad Age Staff - 8 months 1 week ago ...

Verizon is just about everywhere when it comes to advertising and coverage. Although it’s often more expensive than its rivals, Verizon remains the most popular carrier in the US. Let’s look ...

Verizon is currently offering customers who ... usually receive a wholesale rate for such deals. Both parties share marketing costs for the deal. Furthermore, the parties can negotiate a revenue ...

Growth marketing leader Angie Klein on how the telecom giant is redefining consumer engagement and implementing AI.

T-Mobile didn’t initially plan to open Starlink’s cellular service to users on rival carriers.But that changed after Verizon aired a big-budget commercial last week touting its own satellite ...