Americans specifically first made contact with ube in the 1890s during the country's occupation of the Philippines. Ube seeds also began to crop up in seed catalogs in the United States, sometimes ...

Ube, or purple yam, is a crop native to the Philippines that has surged in American popularity over the last few years. Now it seems like nearly every restaurant, coffee shop and bakery has found ...

In Southeast Asia, in the archipelago of 7,641 islands that comprise the Philippines, a lush foodie paradise is found. Here, coconuts, mangoes, and okra are harvested in abundance, as well as ...

According to the consumer trend forecasts, ube, ... But while the crop is climate resilient, it has not been immune to the impacts of climate change. In 2019, Good Shepherd, ...

Oribello's makes its ube tres leches with a vanilla sponge cake drenched in a concoction of ube-flavored condensed and evaporated milks. The $9 purple treat is topped with a light whipped cream ...

Once necessary permits are received, construction of the UBE facility is scheduled to begin. Construction start is projected in early 2025 and facility startup is projected for the end of year in ...

The "ube-lievable" journey of this root crop was further explored in a recent episode of the Kwentong Palayok podcast, tracing its rise from humble beginnings to global fame.

TikTok Why are people saying girls with eyebrow slits can’t eat ube cupcakes? On April 29, 2025, model and actor Aminatou Diallo (@aminathree) posted an eight-second video to her TikTok.In it ...