2024 was the year OLED cemented its victory — and 2025 might let more gamers actually afford the glorious screens. Today, Alienware says it will try* to bring the price of a QD-OLED gaming panel down to $549 this summer with the AW2725D, a new 27-inch 2560 x 1440 QHD monitor that’ll offer OLED’s incredible blacks and deep colors.

I’ve only been using Alienware’s new 27-inch 4K QD-OLED gaming monitor for a few days, but I only needed a slice of that time to know that it’s a pretty great value. Having reviewed Sony’s $1,099 InZone M10S 1440p gaming monitor a few months ago,

Alienware unveiled a widescreen 34-inch QD-OLED monitor a few years ago and it was hit from the get-go thanks to the HDR brightness, OLED color accuracy and smooth 175Hz refresh rate. Now, the company has launched an updated version that boosts the refresh rate to 240Hz — making it a tempting option for gamers who prize visuals and speed.

Alienware revealed a slew of gaming monitors today, including the new 27 4K QD-OLED monitor recently shown off at the CES 2025 presentation.