What's in a name? In the case of Toyota, the answer includes both family pride and Japanese culture. And the company's logo ...

The tri-color badge is an iconic part of Toyota's off-road vehicles, but it's actually got a deeper meaning tied to the ...

Toyota typically competes in the mainstream market, but is also famous for launching Lexus as a luxury sub-brand to take on Mercedes-Benz.

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There are many brands that we car enthusiasts think of as being primarily for us despite the fact they also have some fairly ...

Toyota hired California-based Molly Designs, renowned for creating signature brand colors like Kawasaki Green and Yamaha ...