Brands large and small found new ways to consistently engage with audiences on TikTok, and their efforts have earned ...

Explore research, strategies, and success stories to see how TikTok drives business impact through trends and ...

Below, we rounded up five brands that most successfully harnessed TikTok this year by leaning into the platform’s biggest ...

TikTok has emerged as one of the most influential social media platforms, reshaping how brands connect with audiences. The platform’s unique algorithm and focus on short-form, engaging content make it ...

Retailers and brands told CNBC they continue to invest in TikTok Shop even though a potential Jan. 19 ban grows nearer.