Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

Brands across the Middle East, especially in Saudi Arabia, have been focusing heavily on forging deeper, more meaningful ...

Professionals aiming to stay competitive in their field should focus on professional development to advance their skills.

Throughout his time working in marketing and communications, there’s one thing that Communication Prof. Anas Ghazi (’15) said ...

This transparency can humanize your brand and foster trust in ways that polished, data-focused marketing campaigns cannot.

Brand storytelling is not just a buzzword – it’s a powerful ... Yes, conscious casting can be a very clever marketing strategy, but let’s not make it only about that. As casting directors, we too ...

Revolutionary ideas are born from the willingness to take risks and push the boundaries of what is possible. That's according ...

The marketing push also marks a pivot from a functional message ... the distinctive assets also needed to help amplify the brand’s storytelling and communication. “The brand wants to be able to speak ...

The report highlights how agencies can embrace storytelling to showcase innovation, differentiate themselves, and integrate ...

“This campaign uses innovative technology to bring people even closer to the brand in ways never seen before,” says Rahman, ...