Altogether, the six brands account for roughly 70% of WK Kellogg’s sales. Excluding Special K, the group of brands grew share ...

Kellogg’s Special K cereal, specifically, was introduced in 1955 as a healthy, low-fat breakfast option. It quickly gained popularity for its delicious taste and the benefits it offered to ...

It sounds too good to be true. But according to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat cereal or other Special K products for breakfast and lunch, plus a ...

BATTLE CREEK, MICH. — WK Kellogg Co expects improvement next year from its underperforming Special K ready-to-eat cereal brand, aided by a new marketing campaign. Five of WK Kellogg’s six ...

Don't let the box fool you. Although it claims to contain "real cocoa," this long-running breakfast cereal doesn't contain ...

Reassessing the Special K Challenge – the 00s marketing campaign that convinced us all to eat two bowls of cereal a day. You’re now subscribed to all our newsletters. You can manage your ...

Kellogg's Special K has built a strong brand equity over several years. It is consistently among the top cereal brands in awareness and share and enjoys high consumer loyalty. This equity has been ...

Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers. The consumer packaged goods ...

The cereal company’s plans to replace aging technology is taking shape, with $96 million spent on infrastructure so far this ...