From content creation to improving the user experience, here are seven simple ways to increase your website conversion rate. 1. Make your website easy to navigate.

You know what conversion rate is, how to calculate and track it, and even how to optimize it. If you’re ready to dive into the world of conversion rates and CRO, you’ll need to know your audience.

Create a simple chart. Along the left side, list the area or function of the site that matches your overall goal, such as the home page, shopping cart, contact form or a service page.

An analysis of more than 13 billion rich-media impressions served in 2009 found that increasing Dwell from 5% to 15% increases conversion rates 45% on average, from 0.4% to 0.6%. Below, findings from ...