Nearly half of 2024 National Book Survey respondents haven’t read any books in more than a year. But book author Seth Godin ...

Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo.

Let's turn to Seth Godin for help: "A brand is a set of expectations ... Brand identity takes the form of physical (also digital) goods, such as stationery, brochures, books, signage, apparel, and ...