Gracias a Francis Wade por enviarme por correo electrónico esta reseña de ESTO ES ESTRATEGIA. Francis trabaja en estrategia y estoy encantado de que el libro haya resonado como lo hizo.
“For sale: baby shoes, never worn.” In marketing, Seth Godin takes “Less is more” to a whole new level. Seth Godin says it in lesser words, with more clarity than any other marketer would ...
Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo.