Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...
Forbes1y
The Bitter Aftertaste Of Coca-Cola’s ‘Neutral’ Marketing Strategy
In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...
Marketing Dive3y
Coca-Cola looks to dominate sports marketing with mobile-enabled, cross-channel strategy
NEW YORK ? A Coca-Cola executive at the 2014 MMA Forum discussed in detail how mobile is playing a role in a new campaign for the upcoming FIFA World Cup, one of the brand?s biggest sports ...