While it might be true, that doesn't mean a lot of groundbreaking skateboarding didn't happen these past 360-something days from all our favorite pros, ams and hometown heroes alike. Santa Cruz ...

helped found the iconic skating company Santa Cruz Skateboards. Friend worked with Novak on establishing the Seacliff Skatepark in Aptos, which has been very successful, and discussed how to ...

Santa Cruz's properties include Skateboards.com and Surfboards.com, as well as brands such as Live Oak Skateboards, Four Play Wheels, Fringe and SC Brand, all of which have multiple revenue channels.

It's the time of year to reflect. 2025 is right around the corner, and if you're like me, you feel like 2024 simply came and went. While it might be true, that doesn't mean a lot of groundbreaking ...

WATSONVILLE — Santa Cruz County is well-known for its plethora of surfers, but its street-based cousin of skateboarding is also very popular. Skaters weaving through suburban roadways and ...