We see the very same thing with smartphones, like how Honor started out as Huawei’s budget brand. Now a new report suggests that Samsung could be thinking about shaking up its own product offerings with the introduction of some new branding. Right now ...

As of Oct. 29, you can get the Samsung Galaxy A15 for just $179.99. That's $20 off its normal price of $199.99 and a 10% discount. The phone is unlocked, so it can be used with the carrier of your choice. This price applies to both the Black and Light Blue colors.

Samsung reportedly feels that the Galaxy branding having an umbrella over such a vast range of devices is preventing its premium devices from standing out, with the younger audience associating the 'Galaxy' branding as subpar. Donning the Z and S series devices with a new brand name fixes this issue in Samsung's eyes.

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding the company's flagship smartphones with a non-Galaxy name. This would be similar to how Hyundai sells its premium cars under the Genesis branding or how Lexus is Toyota's luxury car brand.

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It's one of the