Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...

While we can’t exactly get behind the resurgence of low rise jeans, Gen Z’s frugal love for making matcha combos like Yakult matcha or hazelnut matcha at home is one trend that’s all over ...