Rolls-Royce to invest $376 million in UK plant

Rolls-Royce Motor Cars CEO says demand is growing for bespoke cars
Chris Brownridge, CEO of Rolls-Royce Motor Cars, discusses the outlook for the British luxury carmaker and says it is seeing growing demand for bespoke models.
Rolls-Royce to invest $376 million in UK plant to focus on bespoke cars
British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce cars pushes the pedal on customisation
There customisation can be taken to a new, even pricier, level in consultation with the firm’s army of designers. Rolls will say merely that “hundreds” of customers have done so. The ultra-rich may not be feeling the pinch quite as hard as buyers of lowlier luxuries,
British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models
BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.
Rolls-Royce Motor Cars announces major UK investment after record year
Royce Motor Cars has said that it would be ramping up investment in its Goodwood manufacturing location, in an attempt to strengthen its commitment to the UK. View on euronews
Rolls-Royce to Triple Its Footprint With $370 Million Investment
Rolls-Royce hovers between 5,000 and 6,000 sales per year globally but is not positioned chase volume. Brownridge's predecessor said as much and the current CEO agrees. The company sees itself as a luxury house making scarce bespoke handmade goods.
Rolls-Royce CEO: Tariffs will have some impact on luxury goods, but don't weep for the luxury car maker
Rolls-Royce ( BMW.DE) CEO Chris Brownridge, like many other importers, is wary of President-elect Donald Trump's plans to impose an array of tariffs on an array of countries. But he's not all that worried, to be honest. That's because business has rarely been better for the carmaker with products that start at $370,000.
Rolls-Royce To Reveal New EV In 2025, Invests In EV Production
The company also announced its intention to release an all-new, fully electric model later this year. According to the carmaker, this is the result of a fantastic sales year in 2024, but also a noticeable growing interest in EVs from high-end luxury buyers.
Rolls-Royce invests $370M to build more bespoke luxury cars
Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.
Rolls-Royce pours £300m into factory expansion to meet bespoke car demand
Recent bespoke orders include gold sculptures, embroideries using almost 900,000 stitches and holographic paint finishes, the luxury carmaker said.
Rolls-Royce injects £300m into Goodwood factory as bespoke cars hit new record
Rolls-Royce Motor Cars has announced plans to inject more than £300m into its Goodwood factory, as the number of cars it built having bespoke features
California DUI suspect busted in Rolls-Royce — with baby monkey wearing a onesie sitting in front seat
Ali Mused Adel Mohamed, 27, was busted in his 2022 Rolls-Royce Ghost for speeding on SR-99 as he was driving the 1-month-old ...
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2024 Rolls-Royce Spectre First Test: Electrical Adequacy Achieved
The all-electric Rolls-Royce Spectre is a better performer than expected, even if its range and charging speeds fall short of ...