The executive summary, or statement of purpose, succinctly encapsulates your reason for writing the business plan. It tells the reader what you want and why, right up front. Are you looking for a ...

Investors want to see a business plan to ensure that they will not lose money. The primary purpose of an investor is to make more money, so they want to make sure the business has the potential to ...

He asks business owners this question over and over ... This will help you ultimately craft a comprehensive description of your company's purpose, embed it in your organization, and develop a plan to ...