Data analytics is helping retailers understand their customers more deeply, act in real time and create shopping experiences ...

At this point leveraging data analytics to gain insights into customer behavior, preferences, and purchase history, should be table stakes. This information can be used to create personalized ...

Every year, massive data breaches harm the public. The targets are email service providers, retailers and government agencies ...

It's a delicate balance using customer data to create memorable experiences without jeopardizing the relationship you’ve ...

Data analytics assist in segmenting customers based on various parameters including demographics, purchase history or location. AI breaks it down further with micro-segmentation, creating more ...

Collecting demographic data allows businesses to segment their customer base, understand their target audience and develop targeted marketing strategies. Purchase history: Gathering data on ...

Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to ...

The Philippine retail sector has seen one of its biggest years yet with about P4.7 trillion revenue generated in 2024, around four million daily visitors at the famous SM Supermalls, and a ...

Retailers can now track what customers purchase to influence ... you can opt out of specific data collection or sharing methods. Turn off your location history in Google.