Data analytics is helping retailers understand their customers more deeply, act in real time and create shopping experiences ...

At this point leveraging data analytics to gain insights into customer behavior, preferences, and purchase history, should be table stakes. This information can be used to create personalized ...

It's a delicate balance using customer data to create memorable experiences without jeopardizing the relationship you’ve ...

Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to ...

Collecting demographic data allows businesses to segment their customer base, understand their target audience and develop targeted marketing strategies. Purchase history: Gathering data on ...

“Because you can collect all sorts of data nowadays ... offers to shoppers based on their prior purchase history, the client’s customer base grew by 11 percent, while customer acquisition ...

Retailers can now track what customers purchase to influence ... you can opt out of specific data collection or sharing methods. Turn off your location history in Google.

This can include demographic data, transaction history, browsing behavior, social media activity, customer surveys, purchase history, browsing history, search history, social media activity ...