Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

The programmatic supply chain needs to evolve to accommodate economic pressures, privacy regulations, and the push for greater buyer control of media budgets. To help media buyers across Asia ...

AI-driven SPO is reshaping programmatic efficiency, allowing advertisers to eliminate waste, improve transparency, and ...

Optix has been created to address issues highlighted both in the ANA supply chain transparency report (Dec 2023) and the ISBA programmatic supply chain transparency study (Jan 2023) around the ...

UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a ...

Sustainable media buying is a two-pronged approach that reduces the carbon footprint of online advertising and costs, ...

The software company has reportedly held meetings with agencies to present use cases for inventory and supply chain planning, programmatic sales, and campaign optimization, Marketing Brew reported.