Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

Developed by the and the Programmatic Supply Chain Working Group, the new guidance includes: Updates to OpenRTB 2.6 introduce two new fields— “genres” and “gtax”—which convert free ...

Optix has been created to address issues highlighted both in the ANA supply chain transparency report (Dec 2023) and the ISBA programmatic supply chain transparency study (Jan 2023) around the ...

The programmatic supply chain needs to evolve to accommodate economic pressures, privacy regulations, and the push for greater buyer control of media budgets. To help media buyers across Asia ...

digital wastage in the programmatic supply chain, and the emergence of new addressable channels. Programmatic advertising is digital advertising that is bought, sold and placed using automated ...

AI-driven SPO is reshaping programmatic efficiency, allowing advertisers to eliminate waste, improve transparency, and ...

Plus, with media-quality concerns top of mind for buyers, SSPs are often held responsible for cleaning up programmatic supply chains and preventing bad actors from monetizing. Making TripleLift stand ...

UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a ...

This will also include emissions from the entire programmatic supply chain, ensuring that Adnuntius and its customers can make informed decisions to reduce the environmental impact of its advertising ...

Sustainable media buying is a two-pronged approach that reduces the carbon footprint of online advertising and costs, ...