The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

NEW YORK — Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo’s Gatorade last year. ADVERTISING NEW YORK — Coca-Cola is dropping ...

In a move poised to redefine sports sponsorships, Powerade has unveiled The Athletes Code—a groundbreaking initiative that puts athletes' mental health at the forefront. This contractual ...

Powerade, Gatorade, and other sports drinks don't have nearly as much sugar as, say, Mountain Dew, but they still have around 20 grams per serving - or up to 50 grams if you thirstily consume a ...

“It’s just kind of person dependent,” says Grasso. Sports drinks such as Powerade and Gatorade often get a bad rap these days ...

is set to launch a raft of energy and sports drinks NPD into multiple markets, as the category continues to deliver robust and growing profits for the maker. Several Monster and Powerade launches will ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...