The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

In a move poised to redefine sports sponsorships, Powerade has unveiled The Athletes Code—a groundbreaking initiative that puts athletes' mental health at the forefront. This contractual ...

“It’s just kind of person dependent,” says Grasso. Sports drinks such as Powerade and Gatorade often get a bad rap these days ...

is set to launch a raft of energy and sports drinks NPD into multiple markets, as the category continues to deliver robust and growing profits for the maker. Several Monster and Powerade launches will ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...