Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Place refers to the channels of distribution used to get the products from the producer to the final customer. The channel of distribution can include: producers – this is the maker of the ...

Place is concerned with how goods and services reach customers. This includes how customers access products, and which methods of transport will be involved in moving them. How this is done will ...

the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...