Pantone's Color of the Year program started in 1999 when Cerulean blue was announced as Color of the Year for 2000. See all 28 inspiring selections to date.

Mocha Mousse. The statement on social media described it as "a rich, warming brown inspired by chocolate and coffee." As 2025 approaches quickly, Pantone has officially selected its latest color of the year.

Pantone’s focus was on harmony, and a return to nature. “It’s about reframing experiences, understanding the importance of little pleasures and living in the moment,” explained Laurie Pressman, vice president of the Pantone Color Institute.

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

The shade recalls milk chocolate and creamy coffee, and it’s the first time the company has given a brown hue this distinction.

Since the hue was already trending at fashion shows in September it's not as hard as you think to incorporate it into your wardrobe. Here are some essentials by Black-owned brands.