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While Pepsi no longer runs the campaign, we have always been curious about the "over 50%" part of the Pepsi Challenge results. To put that figure to the test, we staged the Challenge right here at ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Asa Hiken - 4 hours 38 min ago By Lindsay Rittenhouse - 8 hours 8 min ago By Ewan Larkin - 8 hours 8 min ago ...

In 1975, Dallas TV stations aired commercials urging viewers to "Take the Pepsi Challenge," showing candid shots of die-hard Coke consumers astonished to discover that they preferred Pepsi in such ...

Captain Morgan Original Spiced Gold, the legendary rum brand, and Pepsi MAX, the bold and refreshing cola, have teamed up on a new pre-mixed can for the win, and to celebrate, they’ll be throwing a ...

Pepsi Max was also a product of the Nineties in what was widely seen as an attempt to challenge the popularity of Diet Coke. The brands have long targeted each other in marketing campaigns ...

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

In November 2022, the Pepsi MAX Taste Challenge involved 34,000 blind tests in the UK. The results showed that 70% of UK soda drinkers prefer no-sugar Pepsi MAX compared to regular Coca-Cola.

Rise Brewing, which sells its products in grocery stores nationwide and won People Magazine’s 2019 award for best canned coffee, claims Pepsi launched its competing caffeine drink bearing a similar ...

Pepsi Australia, as part of the global ‘Thirsty For More’ platform, has launched its latest brand campaign promoting the enjoyment of choosing more than ordinary via Special. Pepsi reminds Australia ...

The ‘relentless’ two-time All-Pro defensive end left an impression during a joint practice last summer as Las Vegas comes to ...