Do you know how to spell “bologna”? I do, thanks to the iconic Oscar Mayer bologna song, a nostalgic TV commercial that is forever lodged in brains like a blue Jolly Rancher lodged behind a molar.

Oscar Mayer’s “The Bologna Song” first graced television screens in 1974, capturing hearts, ears, and even grocery lists across America. Five decades later, the ad is back — complete with ...

Kraft Heinz, which now owns Oscar Mayer, a former Madison ... free groceries by submitting an audio recording of the "bologna song" to SingtoPay.com. People in select select cities can also ...

Fifty years ago this year the Oscar Mayer Bologna commercial first appeared on TV. We speak to an advertising professor about the staying power of this ad. O-S-C-A-R M-A-Y-E-R Bologna song turns ...

Oscar Mayer sold a total of 45,000 tons of bologna last year. Flashback: "The Bologna Song" first aired in 1974 and was intended to boost product sales and to bring joy to consumers amidst the ...

Companies were using well-known rock music songs — think Bob Seger singing “Like a Rock” for Chevy — to sell their products. The one exception was the Oscar Mayer wiener jingle.