The Olympic brand is then judged by how well it ... Judging by the reaction to date, the Paris 2024 brand has been a huge success, reminding a post-COVID world of the global visual spectacle ...
Yet the Paris over which the Olympic flame rose bore little resemblance ... a sensitive continuity shimmering with a constellation of signs caught on the fly: branding for mundane franchises ...
There are positive signs that Japan’s eventers will be able to build on their team bronze at the Paris Olympics ... the Japanese Olympic Committee and the JRA and will make new plans to build ...
More than just a glorified sports day, the Paris 2024 Olympic Games saw the transformation of an entire city to host more than 10,000 athletes from 196 nations and 15.3 million spectators. But the ...