The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally ...

This may prevent them from meeting some of the objectives of the organisation. Increased salary or position – a manager may be aiming to gain a promotion which may help them to meet the main ...

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...