TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

How a snark page’s least-favorite influencer flooded For You pages with her “influencer carnival” wedding and whether you can sue an aesthetic. Advertisement Skip to the content ...

But for mom Molly Madfis, beige is all the rage — and it always has been. Her family leans in to a monochromatic aesthetic for everything from the art on their walls to the food they consume.

Another observation: "As a softer, warmer form of white, beige represents simplicity and serenity. It is often used to denote plainness. Beige is basic, unpretentious, and does not command attention." ...