But the nonprofit world usually does not make such good use of marketing techniques like branding, reports a study in the Summer 2005 California Management Review. The survey of 48 marketing managers ...

Corporate branding and marketing for fundraising purposes hadn ... record of successful crossovers between for-profit and nonprofit entities, and the notion of corporate sponsorship was not welcomed ...

Investopedia / Joules Garcia Not-for-profit organizations do not earn profits for their owners. All of the money earned by or donated to a not-for-profit organization is used in pursuing the ...

A not-for-profit organisation is a business that aims to do something other than to make profit for the owners, such as providing a public service or helping people. It needs to make enough money ...

Not-for-profit marketing is currently beset by enormous challenges. The revenue squeeze many organisations face (particularly smaller organisations like CALM) leaves little room for scaled marketing ...