Kendall Jenner starred in a new installation of Gucci's 2024 holiday campaign wearing a pricey, logo-filled bra as a top.

That said, I still want to look great in my underwear and feel confident ... be the obvious factor and it's essential to ...

Instead of donning her signature look ... new aesthetic layer. Her plunging scoop neckline dipped so low, it was past her décolletage. It fully — and intentionally — exposed her built-in bra.