Jeff Bezos’ Blue Origin has hit a new milestone after sending six space tourists on a high-speed trip to the edge of space and back.

On Tuesday, (Feb. 25), Jeff Bezos ’s Blue Origin launched its 10th space tourism mission using its New Shepard rocket, sending six passengers into suborbital space. It was Blue Origin’s fourth crewed flight in the past 12 months and the second New Shepard launch this year following an uncrewed flight three weeks ago.

Blue Origin is targeting next Tuesday (Feb. 25) for its 10th space tourism mission, which will send six people to the final frontier. If all goes according to plan, Blue Origin 's suborbital New Shepard vehicle will lift off from the company's West Texas site on Tuesday at 11:30 a.m. EST (1630 GMT; 9:30 a.m. local Texas time).

After years of delays in space launches and lagging behind its main competitor, Blue Origin founder Jeff Bezos is returning to the playbook that led Amazon to becoming one of the world’s biggest companies: a culture maniacally focused on results.