Data analytics provider Snowflake on Wednesday raised its annual product revenue forecast and said it has teamed up with AI ...

Demand planners struggle with forecasting demand for new product families. Initial demand forecasts often deviate from actual sales, which can lead to disruptions in supply chain processes and major ...

Snowflake's shares surged more than 28% on Thursday after the data analytics provider raised its annual product revenue ...

Long-term considerations: While short-term forecasting remains a priority, forecasters also keep an eye on medium and long-term trends that could affect the product's lifecycle, such as new ...

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(Reuters) - Snowflake on Wednesday raised its annual product revenue forecast, betting on robust demand for its data cloud ...

Citations: Blattberg, Robert. 1978. Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning. Journal of Marketing Research. (2)192-202.

Bob Ramsey of Kantar Health addresses the complexity of forecasting oncology products. The oncology market is facing new trends and therapies that present great opportunities for the future of pharma.

According to Thomas: Organizational shifts resulted in us having fewer finance resources dedicated to forecasting. Our business was changing — new products, new customers — a good problem to have but ...