Athletic Business16h
High Profile HS NIL Deals Continue As New Balance Signs Five Student-Athletes
New Balance has jumped head first into the high school NIL game by signing five high school student-athletes in those states ...
Crater’s Josiah Tostenson signs name, image and likeness deal with New Balance
New Balance announced on Wednesday that it was signing five new high school athletes to name, image and likeness deals. Among them, is Crater distance running star Josiah Tostenson. Tostenson is ...
FloTrack4d
Noah Lyles, Julien Alfred And More Headline New Balance Indoor Grand Prix
Olympic champions Noah Lyles, Julien Alfred and Grant Holloway headline the 2025 New Balance Indoor Grand Prix, along with ...
Canadian Running Magazine9d
Pro runner’s next-level workout on the road to L.A. Olympic medal
Industry sources report that Valby’s contract is upwards of USD 700,000 and will be in play until well past the 2028 L.A. Olympic Games. “It was definitely a learning experience,” Valby said about her ...
The Harvard Crimson11d
Blanks Breaks 13-Minute Mark in 5k, Signs Pro-Contract with New Balance
After breaking yet another record, Graham Blanks ’25 has signed a sponsorship with New Balance and will forgo his remaining ...
Canadian Running Magazine11d
Two-time NCAA champion turns pro, foregoes collegiate eligibility
American Olympian Graham Blanks has upgraded his Name, Image and Likeness deal to a pro contract with New Balance ...