For decades, the way consumers discovered scent was predictable—luxury department store counters, aspirational campaigns, and ...

Businesses that craft immersive experiences boost engagement, loyalty, and revenue by blending storytelling, tech, and design ...

When technology intersects with taste memories, an immersive sensory revolution is quietly transforming the dining experience ...

As consumer preference for ice cream evolves, formulations are evolving to meet demand. How can brands develop products to ...

Elvis Evolution, a new multi-sensory immersive experience announced today, will combine physical sets that move, shake and transform with live actors and musicians performing the superstar’s hits ...

profound impact this multi-sensory, tactile, gesture-recognition game would have on pop culture. One of the most memorable experiences of many Millennials and Gen Zers’ childhoods, Bop It ...

The new Tollman's House: an innovative design center that combines international brands, contemporary Israeli art, and ...

Do we really need odorous, potentially smelly pointing devices on our desks? Asus seems to think so and is offering its new Fragrance Mouse for customers ...

At Web Summit Qatar 2025, meet and experience Sama, the AI Cabin Crew hologram, QVerse, and the AI-powered ‘Dream Destination ...

Celebrity Cruises is debuting a new multi-sensory space on Celebrity Xcel. Called the Bazaar, the three-story area combines entertainment, activities, culinary experiences and more, inspired by the ...