Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from the stage that “DMPs are dead. Welcome to the CDP era.” ...

DMPs are dead – long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform mParticle. After years of confusion, the CDP space is finally starting to shake out as ...

Startup mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities. The raise is the company's largest raise to date. mParticle's competitors including Adobe ...

But Michael Katz, mParticle’s CEO and co-founder, argues that mParticle was a fully-fledged CDP from Day One. MParticle started with mobile data, because mobile is “the center of mass for the customer ...

MParticle CEO Michael Katz says the company is exploring further acquisitions. ... Salesforce, and Snowflake as well as more-specialized CDP players such as Asperity, Twilio, and Tealium.

In cases where their clients overlap, Buchanan said Rokt’s performance went up by as much as 50% compared to other CDP or identity solutions. One reason for the improved performance is better match ...

Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...

Last year, CDP BlueConic acquired the CDP-ish first-party data platform Jebbit, and back in 2020, Twilio snapped up Segment. “Nowadays, everyone’s a CDP,” Michael Katz, mParticle’s co-founder and CEO, ...

“The space is hot,” said Michael Katz, mParticle’s CEO and co-founder. “There’s still some confusion in the market and many different types of companies that call themselves a CDP, but there’s also ...

"The cloud data warehouse is an important source of rich customer data which teams need to incorporate into their data strategies," said Michael Katz, CEO and co-founder of mParticle, in a statement. ...

This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news. ... according to mParticle CEO Michael Katz.

MParticle recently raised a $150 million funding round and is on the lookout for further acquisitions, CEO Michael Katz said. Menu icon A vertical stack of three evenly spaced horizontal lines.