Experts say the best skincare products for men are the streamlined everyday products ... and general skin sensitivity. Superstar and beauty founder Dwayne "The Rock" Johnson developed this dopp ...

And then there were 2010s YouTube beauty gurus like Manny MUA ... NuNorm also formulated for men, rigorously testing its products on various males while developing packaging that would appeal ...

but still has a wide array of men’s beauty products centered around hair styling and skin care. Around 160 brands including Simihaze Beauty and Santa Maria Novella are exclusive to the Olive ...

By contrast women spent $252 on beauty products, Euromonitor says. Of course, men can always use products targeted at women, but many still feel a sense of stigma about this, she adds.