The Battle of the Mascots is a yearly tradition with the goal to “stuff the bus” with toys for Shelby County families. This ...

Sales of plush toys of "Pipo-kun," Tokyo police's beloved mascot, are expected to resume next April following a yearlong halt ...

“He was a master,” Steve Grooms said, adding that his father created the company’s market for mascot toys. While he worked at the company, Grooms designed the first gopher mascot. At that time, many ...

You don’t have to grow up when you launch a toy company.

Takara Tomy will release a line of Sanrio gachapon toys that depict the characters running late while holding the Toast of ...

We took a look at how Toys 'R' Us mascot Geoffrey the Giraffe has changed over the years as it looks like the famous giraffe may outlive his store. Well, it looks like every kid's favorite giraffe ...

which plans to give Toys R Us’ biggest and most recognizable asset, its giraffe mascot Geoffrey, a starring role. Toys R Us Studios recently dropped the first episodes of Geoffrey’s World Tour ...

A new gashapon series of Sanrio collectibles sees Hello Kitty and her friends running for dear life and quickly enjoying ...