As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on personalization, AI, data, and budgets.

As we approach 2025, marketing leaders are preparing for significant shifts in consumer behavior and the marketing landscape. Personalization has become a must-have, with consumers expecting tailored ...

AI, particularly generative AI (GenAI), will continue to reshape marketing strategies in 2025. This isn’t just about ...

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...

Artificial Intelligence and Machine Learning are transforming marketing strategies by helping businesses analyze data more effectively. Companies employing AI tools can automate repetitive tasks ...

As market values increase for computational biology and data science, biopharma companies are looking to hire R&D ...