The following chart is a perceptual map using benefits ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

How you differentiate your product or service from that of your competitors and then determine which market niche to fill Positioning helps establish your product's or service's identity within ...

Here's how you can use positioning to get your product and marketing teams working together effectively. It's common for product and marketing teams not to be aligned because they often don't ...