A company can use the color schemes of logos to help develop an emotional tie to a product or brand. One company selling juice might use orange to evoke happy feelings about vacations in the ...

The logo of former WWE CEO Vince McMahon's new company has seemingly been revealed. The company, 14th & I, has filed for a ...

Some company logos convey a message with no words or explanation required, such as Mr. Clean, who represents strength. Others are fun or memorable once consumers associate the logo with a ...

The filing also confirms what we learned in May about 14th & I’s focus, indicating the trademark will be used for goods and ...

The more recognizable the logo, the more the company stays at the forefront of the consumer’s mind—and the more chances the brand has to strengthen and escalate the connection to its customers.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

The original Federal Express logo was created in 1973, and while it got the job done, the wasn’t particularly special or unique. But in 1994, the company created one of the more iconic and ...

The fascinating thing, highlighted by several publications, is that many of these logos look near-identical. According to sociologist James I. Bowie, writing for Fast Company in 2023, the trend is ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.