New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

The school district will use black bear imagery and "Mato" the Black Bear as the official mascot, but will maintain the ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles, following a roughly two-decade-long ...

Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

Jamie Dimon said his chance of working for the next US president was "almost nil," but his time as JPMorgan's CEO is also ...

Trump was slated to announce a new economic proposal in Detroit. It took him quite a bit of time to get to it.

These days, minor league baseball teams are successful businesses that fill nice ballparks and brand their identities with professionally designed logos. This wasn't always the case in the ...

Medicare does not currently offer coverage for long-term care, and many families are left trying to piece together care for ...

While layoffs can lead to short-term financial benefits, research shows just how much of an impact they can have on employee ...

Brody Grant, the Tony-nominated actor who plays Ponyboy in Broadway's The Outsiders, will return to the role next week after ...

Kamala Harris recently called Iran a “destabilizing, dangerous force” in the Middle East. The appropriate context for ...